{"title":"Bleaching","description":"","products":[{"product_id":"goldwell-decoloraci-n-elumen-return-250-ml","title":"Goldwell - Elumen Return Bleaching 250 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Return by Elumen is used to soften or remove color; it is most effective immediately after Elumen color.\u003c\/li\u003e\n\n\u003cli\u003e Without oxidizing or reducing agents, it lightens the hair color tone and restores its previous color.\u003c\/li\u003e\n\n\u003cli\u003e Elumen Goldwell Return helps mitigate effects and reduces depth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916447756662,"sku":"2307","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-decoloracion-elumen-return-250-ml.jpg?v=1771257140"},{"product_id":"goldwell-decoloraci-n-light-dimensions-silklift-control-ash-level-5-7-500-g","title":"Goldwell - Light Dimensions SilkLift Control Ash Level 5-7 Discoloration 500 g","description":"\u003cul\u003e\n\n\u003cli\u003e Return by Elumen is used to soften or remove color; it is most effective immediately after Elumen color.\u003c\/li\u003e\n\n\u003cli\u003e Without oxidizing or reducing agents, it lightens the hair color tone and restores its previous color.\u003c\/li\u003e\n\n\u003cli\u003e Elumen Goldwell Return helps mitigate effects and reduces depth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916488618358,"sku":"6436","price":43.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-decoloracion-light-dimensions-silklift-control-ash-level-5-7-500-g.jpg?v=1771259130"},{"product_id":"goldwell-decoloraci-n-light-dimensions-silklift-zero-ammonia-500-g","title":"Goldwell - Light Dimensions SilkLift Zero Ammonia Discoloration 500 g","description":"\u003cul\u003e\n\n \u003cli\u003eReturn by Elumen is used to soften or remove color; it is most effective immediately after Elumen color.\u003c\/li\u003e\n\n\u003cli\u003e Without oxidizing or reducing agents, it lightens the hair color tone and restores its previous color.\u003c\/li\u003e\n\n\u003cli\u003e Elumen Goldwell Return helps mitigate effects and reduces depth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eLight Dimensions Technology\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Perfection in every shade. Lightening Control technology allows for more intense and precise lightening.\u003c\/li\u003e\n\n\u003cli\u003e By neutralizing warm tones, a clearer and more uniform result is guaranteed (Anti-Yellow-System).\u003c\/li\u003e\n\n\u003cli\u003e IntraLipid and SilkProteinComplex technologies provide perfect conditioning during the lightening process. For ultra-shiny, smooth, and soft hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916488716662,"sku":"6438","price":30.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-decoloracion-light-dimensions-silklift-zero-ammonia-500-g.jpg?v=1771259131"},{"product_id":"kaypro-polvo-decolorante-10-tonos-ultra-bleach-500-g","title":"KayPro - Ultra Bleach 10 Shades Bleaching Powder 500g","description":"\u003cul\u003e\n\n \u003cli\u003eReturn by Elumen is used to soften or remove color; it is most effective immediately after Elumen color.\u003c\/li\u003e\n\n\u003cli\u003e Without oxidizing or reducing agents, it lightens the hair color tone and restores its previous color.\u003c\/li\u003e\n\n\u003cli\u003e Elumen Goldwell Return helps mitigate effects and reduces depth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"KayPro","offers":[{"title":"Default Title","offer_id":56916524007798,"sku":"9387","price":9.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/kaypro-polvo-decolorante-10-tonos-ultra-bleach-500-g.jpg?v=1771260396"},{"product_id":"kleral-system-decoloraci-n-platinker-blonde-400-g","title":"Kleral System - Platinker Blonde Bleaching 400 g","description":"\u003cul\u003e\n\n\u003cli\u003e Powder bleaching with a multi-purpose formula for all types of professional hair bleaching techniques.\u003c\/li\u003e\n\n\u003cli\u003e Easy to use and prepare, safe in the result due to its adjustable lightening power.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Kleral System","offers":[{"title":"Default Title","offer_id":56916607140214,"sku":"1336","price":15.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/kleral-system-decoloracion-platinker-blonde-400-g.jpg?v=1771256829"},{"product_id":"kl-ral-system-decolorante-en-polvo-9-niveles-shades-of-light-bond-protector-blonde-400-g","title":"Kléral System - Powder Bleaching Powder 9 Levels Shades of Light Bond Protector Blonde 400 g","description":"\u003cp\u003e\u003cspan\u003eProfessional, non-volatile, gentle powder bleach with a high lifting power of 9 levels. The grey color enhances the cool, extra luminous tones of the Space Blonde range.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kleral System","offers":[{"title":"Default Title","offer_id":56916614742390,"sku":"6437","price":22.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/kleral-system-decolorante-en-polvo-9-niveles-shades-of-light-bond-protector-blonde-400-g.jpg?v=1771259131"},{"product_id":"l-or-al-professionnel-decoloracion-7-tonos-blond-studio-platinium-plus-500-g","title":"L'Oréal Professionnel - Bleaching 7 Shades Blond Studio Platinium Plus 500 g","description":"\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Leer más\"\u003eLightening paste that lifts up to 7 levels. The most complete range on the market. Suitable for open-air, foil and global techniques, depending on the developer used.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oréal Professionel","offers":[{"title":"Default Title","offer_id":56916677001590,"sku":"9867","price":33.47,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/l-or_C3_A9al-professionnel-decoloracion-7-tonos-blond-studio-platinium-plus-500-g.jpg?v=1771260992"},{"product_id":"l-or-al-professionnel-decoloracion-9-tonos-blond-studio-platinium-plus-multi-t-cnicas-500-g","title":"L'Oréal Professionnel - Bleaching 9 Shades Blond Studio Platinium Plus Multi-Technique 500 g","description":"\u003cp\u003eThe first L'Oréal Professionnel lightening powder that lightens up to 9 levels and improves hair's cosmeticity. Oil-powered lightener from L'Oréal Professionnel for up to 9 levels of lift. Provides accelerated lift in the early stages of lightening. For optimal results, use with Blond Studio oil-enriched developers and tone Blond Studio services with L'Oréal Professionnel DIA.\u003c\/p\u003e","brand":"L'Oréal Professionel","offers":[{"title":"Default Title","offer_id":56916677198198,"sku":"9869","price":27.11,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/l-or_C3_A9al-professionnel-decoloracion-9-tonos-blond-studio-platinium-plus-multi-t_C3_A9cnicas-500-g.jpg?v=1771260992"},{"product_id":"schwarzkopf-igora-vario-blond-super-plus-450-g","title":"Schwarzkopf - Igora Vario Blond Super Plus 450 g","description":"\u003cp class=\"o-product-detail__description\"\u003eIGORA VARIO BLOND SUPER PLUS, which lightens up to 8 levels with precise neutralization, is a high-performance powder lightener with integrated FibreBond Technology. This reinforces the bonds within the hair fiber to reduce breakage during and after the process. No need for a bonding additive! Use IGORA VARIO BLOND with IGORA ROYAL Oil Developer (3%, 6% or 9%*).\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56916803322230,"sku":"3461","price":12.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/schwarzkopf-igora-vario-blond-super-plus-450-g.jpg?v=1771257455"},{"product_id":"schwarzkopf-aclarante-fr-o-igora-vario-blond-cool-lift-60-ml","title":"Schwarzkopf - Igora Vario Blond Cool Lift Cool Lightener 60 ml","description":"\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-490c5e6d3b\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cp\u003eIGORA VARIO BLOND Lighteners, with integrated Schwarzkopf Bonding Technology, lighten up to 8 levels with minimal hair breakage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"calltoaction__wrapper cta\n            customizations__calltoaction\n            calltoaction__linkclick\" id=\"wrapper-calltoaction-9ef4cfc7d9\"\u003e\n\u003cdiv class=\"calltoaction__background\"\u003e\u003ca id=\"calltoaction-9ef4cfc7d9\" data-customizationclass=\"customizations__calltoaction\" class=\"calltoaction__link cta\" href=\"https:\/\/www.schwarzkopf-professional.com\/es\/es\/color\/igora\/vario-blond.html\" aria-label=\"goodbye yellow\" data-adobe-tracking-configs='{\"linkClickAnalyticsConfig\":{\"isActive\":true,\"trackingProperties\":{\"_henkel\":{\"component\":{\"name\":\"call to action\",\"internalPromoLink\":\"product_detail-call_to_action-igora_vario_blond-hero_teaser_cta\",\"componentInteraction\":{\"value\":1},\"displayText\":\"DESCUBRIR MÁS\",\"details\":\"\",\"href\":\"\/content\/heliux\/beauty\/skp\/es\/es\/colour\/igora\/vario-blond.html\"}}}}}' data-components-params-calltoactionsetactivelink=\"{}\" data-components-params-calltoactionmodalcontrol='{\"active\":false,\"autoCloseDelay\":5,\"visible\":true,\"autoCloseEnabled\":false,\"modal\":false,\"addToCart\":false,\"action\":\"_self\"}' data-components=\"CallToActionModalControl,CallToActionSetActiveLink\" target=\"_self\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cuse\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56916806926710,"sku":"4369","price":4.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/schwarzkopf-aclarante-frio-igora-vario-blond-cool-lift-60-ml.jpg?v=1771258026"},{"product_id":"schwarzkopf-blondme-decoloraci-n-premium-9-450-g","title":"Schwarzkopf - BlondMe Premium Bleach 9+ 450 g","description":"\u003cp class=\"o-product-detail__description\"\u003eLighten up to 9 levels and achieve minimal hair breakage with BLONDME Premium Lightener 9+. Its improved formula includes Swell Control Technology for controlled lightening and Anti-Metal Bond Protection Technology to protect hair integrity. Suitable for all hair types and techniques, it ensures even distribution for strong, healthy-looking blondes.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56916900970870,"sku":"8749","price":15.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/schwarzkopf-blondme-decoloracion-premium-9-450-g.jpg?v=1771260077"},{"product_id":"schwarzkopf-blondme-decoloracion-de-precision-350-g","title":"Schwarzkopf - BlondMe Precision Bleaching 350g","description":"\u003cul\u003e\n\n\u003cli\u003e Return by Elumen is used to soften or remove color; it is most effective immediately after Elumen color.\u003c\/li\u003e\n\n\u003cli\u003e Without oxidizing or reducing agents, it lightens the hair color tone and restores its previous color.\u003c\/li\u003e\n\n\u003cli\u003e Elumen Goldwell Return helps mitigate effects and reduces depth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":56916901069174,"sku":"8750","price":16.1,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/1-original_983acad8-f903-49ec-9d96-e2e07478e20b.jpg?v=1766077817"},{"product_id":"wella-blondor-multi-blonde-powder-decolorante-en-polvo-800-g","title":"Wella - Blondor Multi Blonde Powder Bleaching Powder 800g","description":"\u003cdiv class=\"product-shop\"\u003e\n\u003cdiv class=\"short-description\"\u003e\n\u003cdiv class=\"std\"\u003e\n\u003cp\u003eWella Blondor Multi Blonde Powder is a professional bleaching powder that lightens hair up to 7 levels. Its high-performance formula ensures even and controlled lightening in professional bleaching services.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56916983841142,"sku":"4072","price":18.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/wella-blondor-multi-blonde-powder-decolorante-en-polvo-800-g.jpg?v=1771257746"},{"product_id":"wella-decoloraci-n-7-tonos-blondor-freelights-400-g","title":"Wella - Blondor Freelights 7 Shades Bleaching 400g","description":"\u003cdiv id=\"product-description-short-522\" class=\"rte-content product-description\"\u003e\n\u003cp\u003eBlondor Freelight bleach is ideal for freehand bleaching techniques such as the famous Balayage technique. Its texture allows for precise highlights as it does not slip or move from where it is applied. In addition, it does not release breathable dust, so it does not harm either the professional or the client.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56916983939446,"sku":"4248","price":14.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/wella-decoloracion-7-tonos-blondor-freelights-400-g.jpg?v=1771258025"},{"product_id":"wella-blondor-multi-blonde-powder-decolorante-en-polvo-400-g","title":"Wella - Blondor Multi Blonde Powder Bleaching Powder 400g","description":"\u003cp\u003eWella's Blondor Multi Blonde Powder Lightener is a perfect way to achieve dazzling blonde tones. Thanks to Tri-Lithening technology with anti-yellow molecules, you will obtain clear blonde results with three-dimensional reflections. Blondor ensures up to 7 levels of highly flexible lightening thanks to multiple applications and different mixing ratios, guaranteeing extraordinary effects.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56916992360822,"sku":"7943","price":8.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/wella-blondor-multi-blonde-powder-decolorante-en-polvo-400-g.jpg?v=1771259770"},{"product_id":"wella-decoloraci-n-en-polvo-blondorplex-multi-blonde-800-g","title":"Wella - BlondorPlex Multi Blonde Powder Bleaching 800g","description":"\u003cdiv class=\"SplitContent_content__vT9_2\"\u003e\n\u003cdiv class=\"SplitContent_titleBodyWrap__baAC_\"\u003e\n\u003cp\u003eOur most advanced lightener offers maximum lifting power for all your lightening service needs and for all application techniques. BlondorPlex 9, the bleaching powder with integrated Plex and Metal Purifier technology, ensures optimal lightening regardless of the hair's starting point. * Instrumental test versus major global competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":56916993180022,"sku":"8170","price":22.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/wella-decoloracion-en-polvo-blondorplex-multi-blonde-800-g.jpg?v=1771259765"},{"product_id":"goldwell-decoloraci-n-light-dimensions-silklift-control-pearl-level-6-8-500-g","title":"Goldwell - Discoloration Light Dimensions SilkLift Control Pearl Level 6-8 500 g","description":"\u003cul\u003e\n\n\u003cli\u003e Return by Elumen is used to soften or remove color; it is most effective immediately after Elumen color.\u003c\/li\u003e\n\n \u003cli\u003eWithout oxidizing or reducing agents, it lightens the hair color tone and restores its previous color.\u003c\/li\u003e\n\n\u003cli\u003e Elumen Goldwell Return helps mitigate effects and reduces depth.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eLight Dimensions Technology\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Light control technology: By controlling free radicals, it allows for stronger and more targeted lightening. 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