{"title":"Goldwell","description":"\u003ch2\u003e \u003cstrong\u003eWe Think Stylist\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003ch2\u003e Goldwell is a brand in the process of transformation, guided by an international team of passionate stylists.\u003c\/h2\u003e\n\n \u003ch2\u003eNow more than ever, everything they do will be dedicated to you.\u003c\/h2\u003e","products":[{"product_id":"goldwell-pure-pigments-pure-violet-50-ml","title":"Goldwell - Pure Pigments Pure Violet 50 ml","description":"\u003cul\u003e\n\u003cli\u003eIn mixtures with Topchic HiBlondes, a few drops of Pure Violet are enough to control deviations.\u003c\/li\u003e\n\u003cli\u003eIt marks a revolution in Goldwell hair coloring.\u003c\/li\u003e\n\u003cli\u003eEnrich your color services with extraordinarily effective pigments with unprecedented extra shine and intensity.\u003c\/li\u003e\n\u003cli\u003eFor you and your clients, hair color will never be the same again.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eElumenated Coloration\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eElumenated Coloration is obtained thanks to @Pure Pigments that envelop the deep, intense, and covering color of Topchic, Colorance, and Nectaya with a halo, creating an aura of extraordinary shine and luminosity.\u003c\/li\u003e\n\u003cli\u003eThis superposition of colors creates a 3D effect in motion that changes and transforms depending on the light.\u003c\/li\u003e\n\u003cli\u003eOn average, a 63% brighter result than conventional coloring.\u003c\/li\u003e\n\u003cli\u003eBoosts the intensity of your color formula result up to 3 times more.\u003c\/li\u003e\n\u003cli\u003e2 times more resistant to color loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eMixing Notes:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePure Pigments Pure Yellow, Pure Orange, Pure Red, and Pure Violet create vibrant tones and effects.\u003c\/li\u003e\n\u003cli\u003ePure Pigments Pearl Blue and Matte Green soften and counteract unwanted tones.\u003c\/li\u003e\n\u003cli\u003ePure Pigments Cool Violet adds a smoky touch with a pearlescent hue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eMixing Ratio:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe ratio can be customized up to a maximum of 10% of the total color mass (dye oxidizing lotion).\u003c\/li\u003e\n\u003cli\u003eFor example, 60 ml of color + 60 ml of oxygen = 120 ml of total color mass; do not exceed 12ml of @Pure Pigments.\u003c\/li\u003e\n\u003cli\u003eOne single drop = 0.04 ml; one whole dropper pipette = 75 drops = 3ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eThe lighter the hair color, the more intense the @Pure Pigments result will be.\u003c\/b\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916447461750,"sku":"2300","price":37.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-pure-pigments-pure-violet-50-ml.jpg?v=1771257140"},{"product_id":"goldwell-pure-pigments-orange-50-ml","title":"Goldwell - 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Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n \u003cli\u003eEasy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e Incredible brightness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/li\u003e\n\n\u003cli\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916448674166,"sku":"2550","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-yellow-120-ml.jpg?v=1771257143"},{"product_id":"goldwell-ba-o-de-color-elumen-play-orange-120-ml","title":"Goldwell - Elumen Play Orange Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e Incredible brightness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eA system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/li\u003e\n\n\u003cli\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916448903542,"sku":"2551","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-orange-120-ml.jpg?v=1771257143"},{"product_id":"goldwell-ba-o-de-color-elumen-play-red-120-ml","title":"Goldwell - Elumen Play Red Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e Incredible brightness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cp\u003eThey create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449001846,"sku":"2552","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-red-120-ml.jpg?v=1771257144"},{"product_id":"goldwell-ba-o-de-color-elumen-play-pink-120-ml","title":"Goldwell - Elumen Play Pink Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e Incredible brightness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449198454,"sku":"2554","price":15.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-pink-120-ml.jpg?v=1771257144"},{"product_id":"goldwell-ba-o-de-color-elumen-play-blue-120-ml","title":"Goldwell - Elumen Play Blue Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Incredible brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449263990,"sku":"2555","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-blue-120-ml.jpg?v=1771257145"},{"product_id":"goldwell-ba-o-de-color-elumen-play-green-120-ml","title":"Goldwell - Elumen Play Green Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n \u003cli\u003eEasy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Incredible brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eShine \u0026amp; Care Technology\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449362294,"sku":"2556","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-green-120-ml.jpg?v=1771257146"},{"product_id":"goldwell-ba-o-de-color-elumen-play-black-120-ml","title":"Goldwell - Elumen Play Black Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Extraordinary brilliance.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Incredible brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cp\u003eA system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449427830,"sku":"2557","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-black-120-ml.jpg?v=1771257146"},{"product_id":"goldwell-ba-o-de-color-elumen-play-clear-120-ml","title":"Goldwell - Elumen Play Clear Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e Incredible brightness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cp\u003eThey create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449558902,"sku":"2558","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-clear-120-ml.jpg?v=1771257147"},{"product_id":"goldwell-ba-o-de-color-elumen-play-pastel-rose-120-ml","title":"Goldwell - Elumen Play Pastel Rose Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Incredible brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eColor results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449624438,"sku":"2559","price":15.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-pastel-rose-120-ml.jpg?v=1771257148"},{"product_id":"goldwell-ba-o-de-color-elumen-play-pastel-coral-120-ml","title":"Goldwell - Elumen Play Pastel Coral Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Incredible brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449689974,"sku":"2560","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-pastel-coral-120-ml.jpg?v=1771257147"},{"product_id":"goldwell-ba-o-de-color-elumen-play-pastel-mint-120-ml","title":"Goldwell - Elumen Play Pastel Mint Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n \u003cli\u003eIt lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Extraordinary brilliance.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Incredible brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449755510,"sku":"2561","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-pastel-mint-120-ml.jpg?v=1771257148"},{"product_id":"goldwell-ba-o-de-color-elumen-play-pastel-lavender-120-ml","title":"Goldwell - Elumen Play Pastel Lavender Color Bath 120 ml","description":"\u003cul\u003e\n\n\u003cli\u003e Semi-permanent hair color. Maximum versatility.\u003c\/li\u003e\n\n\u003cli\u003e It lasts up to 10-15 washes.\u003c\/li\u003e\n\n\u003cli\u003e Mix and match them.\u003c\/li\u003e\n\n\u003cli\u003e Let them disappear gradually.\u003c\/li\u003e\n\n\u003cli\u003e Easy removal thanks to Elumen Play Eraser.\u003c\/li\u003e\n\n\u003cli\u003e Extraordinary brilliance.\u003c\/li\u003e\n\n\u003cli\u003e Incredible brightness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eElumen Play HDmax Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e A system of direct pigments carefully selected and designed to gradually disappear with washing.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e They create an extraordinary color intensity by depositing themselves both inside and outside the cuticle.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eShine \u0026amp; Care Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Color results with extraordinary shine and a healthy appearance (shine effect).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449853814,"sku":"2562","price":15.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-bano-de-color-elumen-play-pastel-lavender-120-ml.jpg?v=1771257149"},{"product_id":"goldwell-elumen-play-eraser-12-x-30-g","title":"Goldwell - Elumen Play Eraser 12 x 30 g","description":"\u003cul\u003e\n\n\u003cli\u003e The Eraser is designed to remove up to 100% of any Elumen Play tone from pre-lightened hair.\u003c\/li\u003e\n\n\u003cli\u003e It allows you to create a clean base for your creativity and give your client flexibility with color changes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e If you're tired of color, Elumen - Play Eraser is the right product for you. It also allows you to create a perfect neutral base for your next application.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916449919350,"sku":"2563","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-elumen-play-eraser-12-x-30-g.jpg?v=1771257150"},{"product_id":"goldwell-elumen-thickener-100-ml","title":"Goldwell - Elumen Thickener 100 ml","description":"\u003cul\u003e\n\n \u003cli\u003eWait for the consistency of Elumen colorings to be achieved before performing creative techniques.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916450017654,"sku":"2564","price":23.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-elumen-thickener-100-ml.jpg?v=1771257130"},{"product_id":"goldwell-elumen-color-champ-250-ml","title":"Goldwell - Elumen Color Shampoo 250 ml","description":"\u003cul\u003e\n\n\u003cli\u003e It maintains the shine of Elumen hair color and protects it so that it looks like new for much longer.\u003c\/li\u003e\n\n\u003cli\u003e It is specially designed to reinforce and intensify the effect of Elumen Hair Color dye.\u003c\/li\u003e\n\n\u003cli\u003e It increases the intensity of Elumen dyes and maintains the color for a long time.\u003c\/li\u003e\n\n\u003cli\u003e Thanks to Elumen shampoo, washing will no longer result in a loss of color or shine because this product reduces and prevents the loss of pigments.\u003c\/li\u003e\n\n\u003cli\u003e All Elumen products respect the characteristics of your hair and do not use harmful products such as ammonia or oxidizing agents.\u003c\/li\u003e\n\n\u003cli\u003e It leaves a pleasant scent in your hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916451230070,"sku":"2565","price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-elumen-color-champu-250-ml.jpg?v=1771257131"},{"product_id":"goldwell-elumen-color-champ-1000-ml","title":"Goldwell - 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Dualsenses Just Smooth Taming Shampoo 1000 ml","description":"\u003cul\u003e\n\n\u003cli\u003e For unruly hair.\u003c\/li\u003e\n\n\u003cli\u003e Frizz control.\u003c\/li\u003e\n\n\u003cli\u003e It adds shine.\u003c\/li\u003e\n\n\u003cli\u003e Silk effect.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eTechnology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Kukui Nut Oil.\u003c\/li\u003e\n\n\u003cli\u003e The combination of active ingredients helps to even out the surface of the hair.\u003c\/li\u003e\n\n\u003cli\u003e It smooths the hair structure, improving manageability and making it easier to detangle hair.\u003c\/li\u003e\n\n\u003cli\u003e Provides frizz control.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916454113654,"sku":"2617","price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-dualsenses-just-smooth-taming-champu-1000-ml.jpg?v=1771257141"},{"product_id":"goldwell-dualsenses-just-smooth-taming-conditioner-1000-ml","title":"Goldwell - 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