{"product_id":"goldwell-pure-pigments-pure-rojo-50-ml","title":"Goldwell - Pure Pigments Pure Red 50 ml","description":"\u003cul\u003e\n\u003cli\u003ePure Red can enhance copper and violet-based colors. Using large amounts of Pure Red will result in a deeper red thanks to the high concentration of pigments.\u003c\/li\u003e\n\u003cli\u003eIt marks a revolution in Goldwell hair coloring.\u003c\/li\u003e\n\u003cli\u003eEnrich your color services with extraordinarily effective pigments with unprecedented extra shine and intensity.\u003c\/li\u003e\n\u003cli\u003eFor you and your clients, hair color will never be the same again.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eElumenated Color\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eElumenated Color is achieved thanks to @Pure Pigments that envelop the deep, intense, and covering color of Topchic, Colorance, and Nectaya with a halo, creating an aura of extraordinary shine and luminosity.\u003c\/li\u003e\n\u003cli\u003eThis superposition of colors creates a moving 3D effect that changes and transforms depending on the light.\u003c\/li\u003e\n\u003cli\u003eOn average, 63% brighter results than conventional coloring.\u003c\/li\u003e\n\u003cli\u003eBoosts the intensity of your color formula results up to 3 times more.\u003c\/li\u003e\n\u003cli\u003e2 times more resistant to color loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eMixing notes:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePure Pigments Pure Yellow, Pure Orange, Pure Red, and Pure Violet create vibrant tones and effects.\u003c\/li\u003e\n\u003cli\u003ePure Pigments Pearl Blue and Matte Green soften and contrast unwanted tones.\u003c\/li\u003e\n\u003cli\u003ePure Pigments Cool Violet adds a smoky touch with a pearlescent tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eMixing ratio:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe ratio can be customized up to a maximum of 10% of the total color mass (colorant + oxidizing lotion).\u003c\/li\u003e\n\u003cli\u003eFor example, 60 ml color + 60 ml oxygen = 120 ml total color mass; do not exceed 12ml of @Pure Pigments.\u003c\/li\u003e\n\u003cli\u003ea single drop = 0.04 ml; an entire dropper pipette = 75 drops = 3ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe lighter the hair color, the more intense the @Pure Pigments result.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":56916454375798,"sku":"2622","price":37.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/6665\/0998\/files\/goldwell-pure-pigments-pure-rojo-50-ml.jpg?v=1771257144","url":"https:\/\/pro.coserty.com\/en\/products\/goldwell-pure-pigments-pure-rojo-50-ml","provider":"PRO Coserty","version":"1.0","type":"link"}