LIVING PROOF
Science in action at the forefront of hair care
In 2005, an unlikely combination of biotech scientists and renowned hairstylists came together to pioneer a one-of-a-kind science-based hair care philosophy. Their mission was to create ingenious solutions designed to solve real-world hair problems.
Living Proof products are bioengineered and developed in the laboratory using a blend of natural and synthetic ingredients to ensure maximum effectiveness, safety and performance. Totally vegan formulas free of: silicones, animal abuse, phthalates, parabens, formaldehyde, etc.
156 global patents, over 450 formulas, 44 products, over 100 awards and Living Proof continues to put research at the forefront of its formulations. Each product is developed and rigorously tested in their in-house laboratories in Boston, not far from their original headquarters at MIT University.
