Goldwell - Pure Pigments Pure Red 50 ml

• Pure Red can enhance copper and violet-based colors. Using large amounts of Pure Red will result in a deeper red thanks to the high concentration of pigments.
• It marks a revolution in Goldwell hair coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra shine and intensity.
• For you and your clients, hair color will never be the same again.

Elumenated Color

• Elumenated Color is achieved thanks to @Pure Pigments that envelop the deep, intense, and covering color of Topchic, Colorance, and Nectaya with a halo, creating an aura of extraordinary shine and luminosity.
• This superposition of colors creates a moving 3D effect that changes and transforms depending on the light.
• On average, 63% brighter results than conventional coloring.
• Boosts the intensity of your color formula results up to 3 times more.
• 2 times more resistant to color loss.

Mixing notes:

• Pure Pigments Pure Yellow, Pure Orange, Pure Red, and Pure Violet create vibrant tones and effects.
• Pure Pigments Pearl Blue and Matte Green soften and contrast unwanted tones.
• Pure Pigments Cool Violet adds a smoky touch with a pearlescent tone.

Mixing ratio:

• The ratio can be customized up to a maximum of 10% of the total color mass (colorant + oxidizing lotion).
• For example, 60 ml color + 60 ml oxygen = 120 ml total color mass; do not exceed 12ml of @Pure Pigments.
• a single drop = 0.04 ml; an entire dropper pipette = 75 drops = 3ml

The lighter the hair color, the more intense the @Pure Pigments result.