Goldwell - Elumen Bright BK@6 Dye 200 ml

• High-performance, non-oxidizing hair color. Colors with exceptional luminosity, shine, and durability.
• Elumen contains no ammonia, does not smell like ammonia, is non-oxidative and respects the hair.
• Up to 76% more intense, compared to a conventional permanent oxidation hair color.
• The color remains vibrant even after 10 washes.
• Creativity and passion define a passionate stylist. With Elumen by Goldwell, create unique color combinations and discover an unparalleled range of possibilities to unleash your creativity.

Technology

• Its amazing technology makes Elumen a physical color, so it works entirely without oxidation; yet it achieves spectacular and long-lasting coloring results.

Magnetic Effect

• A coloring process that eclipses conventional technologies: Elumen's magnetic effect creates a new dimension of intensity and durability.
• Elumen's intense pigments are physically attracted into the hair shaft, where they anchor firmly to produce intense and remarkably long-lasting coloring results.

Repairing Effect

• More than just coloring: Elumen's repairing effect guarantees an immaculate shine.
• Like a rough diamond, the porous areas of the hair diffuse light, making the hair appear dull and damaged.
• Elumen fills the porous areas inside the hair and improves its structure to reflect light perfectly.